{"id":9879,"date":"2019-03-31T19:54:09","date_gmt":"2019-03-31T18:54:09","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=9879"},"modified":"2019-03-31T19:54:09","modified_gmt":"2019-03-31T18:54:09","slug":"3-defis-majeurs-pour-catalyser-le-e-commerce-en-afrique","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2019\/03\/31\/3-defis-majeurs-pour-catalyser-le-e-commerce-en-afrique\/","title":{"rendered":"3 d\u00e9fis majeurs pour catalyser le e-commerce en Afrique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Le secteur du e-commerce est en pleine \u00e9volution dans une Afrique qui bouge \u00e0 travers le num\u00e9rique. Parce que les Africains sont de plus en plus nombreux \u00e0 faire des achats en ligne.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le e-commerce \u00e9tant une industrie venue d&#8217;ailleurs nous avons s\u00e9lectionn\u00e9 pour vous 3 choses \u00e0 savoir sur le d\u00e9veloppement du e-commerce en Afrique.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Les frais de livraison<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une livraison rapide et pr\u00e9cise est la cl\u00e9 du processus de commerce \u00e9lectronique et son imp\u00e9ratif d\u2019adoption. Selon Anton van Metzinger, responsable de la plateforme de livraison pour Takealot.com les co\u00fbts de livraison varient en fonction de l&#8217;urgence de la livraison, mais au-del\u00e0 d&#8217;un certain seuil de d\u00e9pense, toute livraison standard (c&#8217;est-\u00e0-dire non urgente) est gratuite quel que soit le lieu o\u00f9 se trouve le client. Nous avons adopt\u00e9 cette approche pour offrir une grande valeur \u00e0 nos clients et les convaincre des avantages de notre proposition de valeur pour le commerce \u00e9lectronique en Afrique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Seuls les d\u00e9tenteurs de cartes de cr\u00e9dit peuvent effectuer des achats en ligne<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des magasins en ligne reconnaissent les restrictions li\u00e9es \u00e0 l&#8217;acceptation de paiements par carte de cr\u00e9dit uniquement et incluent l&#8217;option de paiement par Mobile Money, TEF et diverses applications suppl\u00e9mentaires telles que PayPal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. La s\u00e9curit\u00e9 des paiements en ligne<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous sommes au XXIe si\u00e8cle et les paiements en ligne occupent une place pr\u00e9pond\u00e9rante dans la vie de tous les jours. Il est donc temps d&#8217;abandonner nos cha\u00eenes conservatrices et d&#8217;adopter ce mouvement. Bien entendu, les d\u00e9taillants ont un r\u00f4le \u00e0 jouer dans le maintien de la s\u00e9curit\u00e9 de leurs transactions en ligne en utilisant des produits et services tels que Trustwave, \u00e9galement pr\u00e9sent\u00e9 au e-commerce Africa Confex \u00e0 Cape Town en f\u00e9vrier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le secteur du e-commerce est en pleine \u00e9volution dans une Afrique qui bouge \u00e0 travers le num\u00e9rique. Parce que les Africains sont de plus en plus nombreux \u00e0 faire des achats en ligne. Le e-commerce \u00e9tant une industrie venue d&#8217;ailleurs nous avons s\u00e9lectionn\u00e9 pour vous 3 choses \u00e0 savoir sur le d\u00e9veloppement du e-commerce en &hellip;<\/p>\n","protected":false},"author":1,"featured_media":9880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,19],"tags":[5,20,580],"class_list":["post-9879","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-e-commerce","tag-afrique","tag-e-commerce","tag-paiement-en-ligne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 d\u00e9fis majeurs pour catalyser le e-commerce en Afrique - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2019\/03\/31\/3-defis-majeurs-pour-catalyser-le-e-commerce-en-afrique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 d\u00e9fis majeurs pour catalyser le e-commerce en Afrique - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"Le secteur du e-commerce est en pleine \u00e9volution dans une Afrique qui bouge \u00e0 travers le num\u00e9rique. 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