{"id":9055,"date":"2018-12-29T20:16:20","date_gmt":"2018-12-29T19:16:20","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=9055"},"modified":"2018-12-29T20:16:20","modified_gmt":"2018-12-29T19:16:20","slug":"les-10-tendances-qui-vont-faire-bouger-le-marketing-digital-en-2019","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2018\/12\/29\/les-10-tendances-qui-vont-faire-bouger-le-marketing-digital-en-2019\/","title":{"rendered":"Les 10 tendances qui vont faire bouger le marketing digital en 2019"},"content":{"rendered":"

Quelles sont les 10 tendances qui vont faire bouger l\u2019industrie du marketing digital dans le monde en 2019 ? Le marketing digital \u00e9volue et devient de plus en plus complexe, il est donc pratique pour les sp\u00e9cialistes du web marketing \u00a0de rester attentifs aux technologies, m\u00e9thodes et mod\u00e8les \u00e9mergents.<\/strong><\/p>\n

Alors pour bien d\u00e9buter l\u2019ann\u00e9e nous nous interrogeons \u00a0sur les dix \u00a0tendances en mati\u00e8re de marketing digital \u00e0 suivre pour rester comp\u00e9titif dans la nouvelle ann\u00e9e.<\/p>\n

    \n
  1. \n

    L’IA continue de cro\u00eetre<\/h3>\n<\/li>\n<\/ol>\n

    L\u2019intelligence artificielle gagne du terrain dans le marketing digital \u00a0en termes de comp\u00e9titivit\u00e9. Il rend l\u2019analyse de donn\u00e9es plus efficace, peut cibler rapidement les pistes potentielles et peut effectuer des t\u00e2ches avec lesquelles les humains se d\u00e9battent. Parfois, cela prend la forme d’un apprentissage avanc\u00e9.<\/p>\n

    AI peut \u00e9galement surveiller les habitudes en ligne des consommateurs et vous aider \u00e0 comprendre leur comportement en temps r\u00e9el, m\u00eame s’il existe des pr\u00e9occupations l\u00e9gitimes quant \u00e0 son \u00e9thique. M\u00eame si vous d\u00e9cidez de ne pas tirer parti de l’intelligence artificielle de cette mani\u00e8re, cependant, il est judicieux de faire attention \u00e0 la r\u00e9action des consommateurs \u00e0 son \u00e9gard et au fait que vos concurrents l’utilisent ou non.<\/p>\n

      \n
    1. \n

      Le Blockchain<\/h3>\n<\/li>\n<\/ol>\n

      Chaque jour, les m\u00e9dias sont inond\u00e9s d’histoires. Mais la majorit\u00e9 d\u2019entre nous ne comprennent pas bien l\u2019impact positif que cela pourrait avoir sur tant d\u2019aspects diff\u00e9rents de notre vie. 2019 commencera \u00e0 \u00eatre adopt\u00e9 sur certains terrains de jeu int\u00e9ressants, tels que le sport et la billetterie, la symbolisation des supporters dans le football et m\u00eame la provenance des aliments. Que nous le comprenions ou non, la blockchain va changer notre fa\u00e7on d’acheter \u00e0 partir de 2019.<\/p>\n

        \n
      1. \n

        Les chatbots<\/h3>\n<\/li>\n<\/ol>\n

        Le service client est essentiel, mais tout le monde ne se sent pas \u00e0 l’aise pour parler \u00e0 une personne r\u00e9elle au t\u00e9l\u00e9phone ou n’a pas le temps de le faire par courrier \u00e9lectronique. C’est ce qui rend les chatbots si pratiques. Ce sont de petits assistants d’intelligence artificielle int\u00e9gr\u00e9s dans des sites Web capables de r\u00e9pondre aux questions et de r\u00e9pondre rapidement aux demandes – et beaucoup peuvent le faire sans sacrifier leur personnalit\u00e9.<\/p>\n

          \n
        1. \n

          La g\u00e9n\u00e9ration Z en la nouvelle cible<\/h3>\n<\/li>\n<\/ol>\n

          La g\u00e9n\u00e9ration Z vieillit, ce qui signifie qu’ils commencent \u00e0 entrer sur le march\u00e9 du travail et poss\u00e8dent un pouvoir d’achat. Ils grandissent dans un monde effrayant et une \u00e9conomie en difficult\u00e9, ils sont donc plus susceptibles de se tourner vers des entreprises qui rendent le monde meilleur. Ils recherchent l’authenticit\u00e9 et pr\u00e9f\u00e8rent les entreprises socialement responsables. il est donc temps de faire attention. \u00e0 la g\u00e9n\u00e9ration Z.<\/p>\n

            \n
          1. \n

            La s\u00e9curit\u00e9 des donn\u00e9es en ligne devient importante en 2019<\/h3>\n<\/li>\n<\/ol>\n

            Parce que les gens sont prudents quant \u00e0 la s\u00e9curit\u00e9. Chaque entreprise doit s’assurer que sa s\u00e9curit\u00e9 est totale. M\u00eame si les clients ne le remarquent pas, ils m\u00e9ritent le plus grand respect en mati\u00e8re de confidentialit\u00e9, de donn\u00e9es et de d\u00e9tails financiers. Cependant, toutes les entreprises ne le promettent pas – et les clients commencent \u00e0 le remarquer. Avec l’entr\u00e9e en vigueur du r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD) en Europe cette ann\u00e9e, les consommateurs commencent \u00e0 s’int\u00e9resser davantage \u00e0 la mani\u00e8re dont les entreprises traitent leurs informations.<\/p>\n

            Parlez de votre s\u00e9curit\u00e9 avec vos clients. Qu’est-ce qui le rend meilleur que les autres? Dans une \u00e9conomie o\u00f9 les gens sont l\u00e9gitimement prudents face aux piratages, aux fuites et au vol, ils favoriseront les \u00e9tablissements qui peuvent leur promettre l’exp\u00e9rience commerciale la plus s\u00fbre qui soit.<\/p>\n

            Suite:\u00a0Les 10 tendances qui vont faire bouger l\u2019industrie du marketing digital en 2019<\/a> 2\/2<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

            Quelles sont les 10 tendances qui vont faire bouger l\u2019industrie du marketing digital dans le monde en 2019 ? Le marketing digital \u00e9volue et devient de plus en plus complexe, il est donc pratique pour les sp\u00e9cialistes du web marketing \u00a0de rester attentifs aux technologies, m\u00e9thodes et mod\u00e8les \u00e9mergents. Alors pour bien d\u00e9buter l\u2019ann\u00e9e nous …<\/p>\n","protected":false},"author":1,"featured_media":9058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9,102],"tags":[509,33,149,510,26,181,13,278],"class_list":["post-9055","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-chronique-digital","category-top10","tag-blockchain","tag-contenu","tag-innovation","tag-intelligence-artificielle","tag-internet","tag-marketing-digital","tag-numerique","tag-securite-des-donnees"],"yoast_head":"\nLes 10 tendances qui vont faire bouger le marketing digital en 2019 - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2018\/12\/29\/les-10-tendances-qui-vont-faire-bouger-le-marketing-digital-en-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 10 tendances qui vont faire bouger le marketing digital en 2019 - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"Quelles sont les 10 tendances qui vont faire bouger l\u2019industrie du marketing digital dans le monde en 2019 ? 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