{"id":6336,"date":"2018-03-03T13:42:02","date_gmt":"2018-03-03T12:42:02","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=6336"},"modified":"2018-03-03T13:42:02","modified_gmt":"2018-03-03T12:42:02","slug":"adicomdays-2018-tendance-influence-marketing-digital-en-afrique-marques-et-influenceurs","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2018\/03\/03\/adicomdays-2018-tendance-influence-marketing-digital-en-afrique-marques-et-influenceurs\/","title":{"rendered":"Adicomdays 2018: tendance influence marketing digital en Afrique, marques et influenceurs"},"content":{"rendered":"<p><strong>Adicomdays 2018, il \u00e9tait question de tendances et de chiffres sur l&#8217;influence marketing digitale sur les marques et les influenceurs web dans une Afrique qui bouge \u00e0 travers le digital.<\/strong><\/p>\n<p>\u00c0 l\u2019occasion des Adicomdays Afrique digitale communication, sur la th\u00e9matique de l&#8217;influence marketing en Afrique comment optimiser le retour sur investissement.<\/p>\n<p><strong><a href=\"https:\/\/www.bva-group.com\/\">L&#8217;agence BVA Groupe<\/a><\/strong> a men\u00e9 une \u00e9tude autour de l\u2019influence marketing digital en Afrique, et r\u00e9alis\u00e9e des entretiens aupr\u00e8s de <strong>50 marques<\/strong> et <strong>55 influenceurs<\/strong> du continent.<\/p>\n<p><em>Lire la suite:\u00a0 <a href=\"http:\/\/www.aboukam.net\/2018\/03\/02\/adicomdays-abidjan-zoom-laureats-prix-adicomaward-2018\/\">Le zoom sur les laur\u00e9ats des prix AdicomAward 2018 \u00e0 Abidjan<\/a><\/em><\/p>\n<h3>L&#8217;influence marketing \u00e9tat des lieux et cl\u00e9s de succ\u00e8s<\/h3>\n<p>Retour sur cette pr\u00e9sentation d&#8217;\u00e9tude de l&#8217;influence marketing digital sur les 50 marques et les 55 influenceurs. Une \u00e9tude intitul\u00e9e &#8220;L&#8217;influencent marketing \u00e9tat des lieux et cl\u00e9s de succ\u00e8s&#8221;.<\/p>\n<h4><strong>La vision des marques et des influenceurs Adicomdays 2018<\/strong><\/h4>\n<ul>\n<li>60% des marques investissent dans le marketing digital<\/li>\n<li>65% des influenceurs ont d\u00e9j\u00e0 \u00e9t\u00e9 contact\u00e9s par une marque<\/li>\n<\/ul>\n<p><em>Lire aussi:\u00a0<a href=\"http:\/\/www.aboukam.net\/2017\/03\/03\/adicomdays-2017-pourquoi-une-1ere-edition-a-paris-et-pas-en-afrique\/\" target=\"_blank\" rel=\"noopener\">Adicom Days 2017 pourquoi une 1\u00e8re \u00e9dition \u00e0 Paris et pas en Afrique<\/a><\/em><\/p>\n<h4><strong>Le top choix des r\u00e9seaux sociaux pour les marques<\/strong><\/h4>\n<ul>\n<li>Facebook 93%<\/li>\n<li>Instagram 59%<\/li>\n<li>Twitter 54%<\/li>\n<li>Linkedin 49%<\/li>\n<li>YouTube 46%<\/li>\n<\/ul>\n<h4><strong>Le top choix des r\u00e9seaux sociaux pour les influenceurs<\/strong><\/h4>\n<ul>\n<li>Facebook 71%<\/li>\n<li>Twitter 54%<\/li>\n<li>Instagram 53%<\/li>\n<li>Whatsap 39%<\/li>\n<li><strong>Les blogs<\/strong> sur cette liste arrivent en troisi\u00e8me position chez <strong>les influenceurs<\/strong><\/li>\n<\/ul>\n<p><em>Lire aussi\u00a0:\u00a0<a href=\"http:\/\/www.aboukam.net\/2014\/08\/05\/pourquoi-et-comment-les-blogueur-sont-des-influenceurs\/\" target=\"_blank\" rel=\"noopener\">Pourquoi les blogueurs sont les influenceurs du web africain ?<\/a><\/em><\/p>\n<h4><strong>Quels sont les points importants dans le choix des influenceurs ?<\/strong><\/h4>\n<p>Les points importants dans le choix des influenceurs pour les marques en Afrique.<\/p>\n<ul>\n<li>90% c&#8217;est le professionnalisme<\/li>\n<li>83% ce sont la qualit\u00e9 du contenu et la cr\u00e9ativit\u00e9<\/li>\n<li>76% la Coh\u00e9rence avec l&#8217;univers de la marque<\/li>\n<\/ul>\n<h3>C&#8217;est quoi un influenceur pour les marques ?<\/h3>\n<p>Selon l&#8217;\u00e9tude, pour les marques l&#8217;influenceur, c&#8217;est quelqu&#8217;un qui puisse comprendre et croire \u00e0 mon activit\u00e9, s&#8217;impr\u00e9gner de mon produit, vendre ma marque \u00e0 son r\u00e9seau avec conviction.<\/p>\n<h3>C&#8217;est quoi un influenceur pour les influenceurs ?<\/h3>\n<p>Pour les influenceurs eux-m\u00eames un influenceur c&#8217;est une personne qui permet aux marques de se rapprocher encore plus d&#8217;un public donn\u00e9, par le biais de ladite &#8216;influence&#8217;. Le public fait plus facilement confiance \u00e0 une personne qu&#8217;il suit, et peut-\u00eatre m\u00eame admire, qu&#8217;\u00e0 une marque.<\/p>\n<h3>Les probl\u00e8mes dans l&#8217;identification des influenceurs en Afrique<\/h3>\n<p>Les probl\u00e8mes et les difficult\u00e9s des marques et des entreprises \u00e0 trouver ou identifier le ou les bons influenceurs.<\/p>\n<ul>\n<li>57% la capacit\u00e9 \u00e0 remonter le fameux retour sur investissement ROI des campagnes.<\/li>\n<li>45% C&#8217;est l&#8217;identification des bons influenceurs.<\/li>\n<li>33% c&#8217;est la ma\u00eetrise de la marque.<\/li>\n<\/ul>\n<p><em>Lire aussi:\u00a0<a href=\"http:\/\/www.aboukam.net\/2017\/03\/16\/marketing-dinfluence-comment-identifier-les-web-influenceurs-africains\/\" target=\"_blank\" rel=\"noopener\">Marketing d\u2019influence: comment identifier les web influenceurs africains<\/a><\/em><\/p>\n<h3>Les influenceurs web les plus connus en Afrique<\/h3>\n<figure id=\"attachment_6338\" aria-describedby=\"caption-attachment-6338\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.aboukam.net\/2018\/03\/03\/adicomdays-2018-tendance-influence-marketing-digital-en-afrique-marques-et-influenceurs\/les-influenceurs-web-les-plus-connus-en-afrique\/\" rel=\"attachment wp-att-6338\"><img decoding=\"async\" class=\"size-full wp-image-6338\" src=\"http:\/\/www.aboukam.net\/wp-content\/uploads\/2018\/03\/Les-influenceurs-web-les-plus-connus-en-Afrique.jpg\" alt=\"Les influenceurs web les plus connus en Afrique\" width=\"570\" height=\"242\" srcset=\"https:\/\/aboukam.net\/abukam\/wp-content\/uploads\/2018\/03\/Les-influenceurs-web-les-plus-connus-en-Afrique.jpg 570w, https:\/\/aboukam.net\/abukam\/wp-content\/uploads\/2018\/03\/Les-influenceurs-web-les-plus-connus-en-Afrique-300x127.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><figcaption id=\"caption-attachment-6338\" class=\"wp-caption-text\">Les influenceurs web les plus connus en Afrique<\/figcaption><\/figure>\n<ul>\n<li><strong>\u00c9dith Brou<\/strong>\u00a0 la celebre blogueuse ivoirienne aux\u00a0 127 milles followers sur twitter<\/li>\n<li><strong>Wil Aime<\/strong> artiste cr\u00e9atif et com\u00e9dien, youtubeur avec plus de 4 millions d&#8217;abonn\u00e9s facebook et 78 000 sur Youtube, 300 000 sur twitter.<\/li>\n<li><strong>Cyriac Gbogou<\/strong> un de c\u00e9l\u00e8bre web-activiste ivoirien<\/li>\n<li><strong>Karelle<\/strong> la c\u00e9l\u00e8bre blogueuse culinaire bas\u00e9 \u00e0 Dakar<\/li>\n<\/ul>\n<p>Les campanes les plus connues dans l&#8217;influence marketing en Afrique<\/p>\n<ul>\n<li>Airfrance<\/li>\n<li>MychicAfrica<\/li>\n<li>Canal plus<\/li>\n<li>Dyscosh pour 1000 codeurs<\/li>\n<li>Jumia vous aime<\/li>\n<li>Bonnet rouge<\/li>\n<\/ul>\n<p>Etude r\u00e9aliser par <em>l&#8217;agence <a href=\"https:\/\/www.bva-group.com\/news\/adicomdays-2018-linfluence-marketing-etat-lieux-cles-de-succes\/\"><strong>BVA Groupe.<\/strong><\/a><\/em><\/p>\n<p>Il faut signaler qu\u2019\u00a0<a href=\"http:\/\/redirect.viglink.com\/?format=go&amp;jsonp=vglnk_152007988618814&amp;key=034153a8f6f990b64f375d12e1cc4572&amp;libId=jebbufe301000nv1000DA433r98kr&amp;loc=http%3A%2F%2Fwww.aboukam.net%2F2018%2F02%2F23%2Fdigital-communication-abidjan-la-desormais-capitale-africaine-des-influenceurs%2F&amp;v=1&amp;out=http%3A%2F%2Fwww.adicomdays.com%2F&amp;ref=http%3A%2F%2Fwww.aboukam.net%2F&amp;title=Digital%20Communication%3A%20Abidjan%20capitale%20africaine%20des%20influenceurs%20-%20Aboukam.Net%20%7C%20Le%20meilleur%20de%20l%E2%80%99%C3%A9cosyst%C3%A8me%20du%20num%C3%A9rique%20en%20Afrique&amp;txt=www.adicomdays.com\"><strong>AdicomDays<\/strong><\/a>\u00a0est organis\u00e9 par\u00a0<a href=\"http:\/\/www.totem-experience.com\/\">Totem, agence de communication digitale<\/a>\u00a0sp\u00e9cialis\u00e9e dans l<strong>\u2019influence marketing<\/strong> et le brand content en Afrique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adicomdays 2018, il \u00e9tait question de tendances et de chiffres sur l&#8217;influence marketing digitale sur les marques et les influenceurs web dans une Afrique qui bouge \u00e0 travers le digital. \u00c0 l\u2019occasion des Adicomdays Afrique digitale communication, sur la th\u00e9matique de l&#8217;influence marketing en Afrique comment optimiser le retour sur investissement. L&#8217;agence BVA Groupe a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9,49],"tags":[320,191,6,70,108,33,10,11,331,103,110,337,13,87,143],"class_list":["post-6336","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-chronique-digital","category-social-media","tag-adicom-days","tag-adicomdays","tag-blog","tag-blogueur","tag-content-marketing","tag-contenu","tag-cote-divoire","tag-ecosysteme-du-web","tag-fcebook","tag-formation","tag-marketing-dinfluence","tag-marque","tag-numerique","tag-twitter","tag-web-influenceur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adicomdays 2018: tendance influence marketing digital en Afrique, marques et influenceurs - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2018\/03\/03\/adicomdays-2018-tendance-influence-marketing-digital-en-afrique-marques-et-influenceurs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adicomdays 2018: tendance influence marketing digital en Afrique, marques et influenceurs - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"Adicomdays 2018, il \u00e9tait question de tendances et de chiffres sur l&#8217;influence marketing digitale sur les marques et les influenceurs web dans une Afrique qui bouge \u00e0 travers le digital. \u00c0 l\u2019occasion des Adicomdays Afrique digitale communication, sur la th\u00e9matique de l&#8217;influence marketing en Afrique comment optimiser le retour sur investissement. 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