{"id":6119,"date":"2018-02-02T02:50:45","date_gmt":"2018-02-02T01:50:45","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=6119"},"modified":"2018-02-02T02:50:45","modified_gmt":"2018-02-02T01:50:45","slug":"google-adwords-ne-pas-confondre-les-reseaux-de-pub-recherche-et-display","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2018\/02\/02\/google-adwords-ne-pas-confondre-les-reseaux-de-pub-recherche-et-display\/","title":{"rendered":"Google\u00a0Adwords:\u00a0ne pas confondre les r\u00e9seaux de Pub Recherche et\u00a0Display"},"content":{"rendered":"

Google\u00a0AdWords, p<\/span>arlant de marketing digital<\/a>, il ne faut pas confondre le R\u00e9seau de Recherche et le R\u00e9seau\u00a0Display<\/span>\u00a0(anciennement appel\u00e9 R\u00e9seau de contenu).<\/span><\/span><\/strong><\/p>\n

Parce que pas mal de clients continuent de faire la\u00a0confusion entre\u00a0les annonces du\u00a0R\u00e9seau de Recherche et le R\u00e9seau\u00a0Display de Google\u00a0AdWords<\/span><\/span>.\u00a0Lire aussi\u00a0le r\u00e9f\u00e9rencement SEO, SEA, SMO et SEM, la diff\u00e9rence<\/a><\/span><\/p>\n

C’est quoi Google\u00a0AdWords?<\/span><\/span>
\n<\/span><\/h3>\n

C’est la r\u00e9gie publicitaire de Google pour les marques, les entreprises, les personnes ou personnalit\u00e9s\u00a0qui souhaitent\u00a0payer du trafic en ligne<\/a><\/strong> ne terme de marketing digital.<\/span>\u00a0Cela\u00a0a\u00a0travers les deux r\u00e9seaux d’annonces notamment la recherche et le\u00a0display<\/span>.<\/span><\/p>\n

Lire aussi:\u00a06 astuces pour booster le r\u00e9f\u00e9rencement naturel SEO de votre site web<\/a><\/em><\/p>\n

Et Google\u00a0Adsens<\/span>\u00a0?<\/span>
\n<\/span><\/h3>\n

Pour \u00eatre vraiment au complet, il ne faut pas non plus confondre Google\u00a0AdWords<\/span><\/em><\/strong>\u00a0et Google\u00a0Adsens<\/span><\/em><\/strong>\u00a0qui lui est la r\u00e9gie publicitaire\u00a0des \u00e9diteurs de contenu\u00a0(de site web<\/strong><\/em>, de blog<\/strong><\/em>, de journal en ligne<\/strong><\/em>…)<\/span>\u00a0 pour vendre leur espace publicitaire \u00e0 un vaste r\u00e9seau d’annonceur \u00e0 travers le monde.<\/span><\/p>\n

 <\/p>\n

La diff\u00e9rence le r\u00e9seau de recherche et le R\u00e9seau\u00a0Display<\/span>\u00a0?<\/span><\/h4>\n

Le r\u00e9seau de recherche de Google\u00a0adwords<\/span><\/span><\/h3>\n

Le r\u00e9seau de recherche est probablement ce qui vous vient \u00e0 l’esprit lorsqu’on parle d’AdWords ou SEA ou encore de r\u00e9f\u00e9rencement\u00a0payant<\/a><\/b><\/span>.<\/span>\u00a0Cela pourrait aider \u00e0 penser au r\u00e9seau de recherche = les moteurs de recherche.<\/span>\u00a0<\/span>
\nDans le r\u00e9seau de recherche, il est possible de choisir entre les partenaires de recherche Google et de recherche.<\/span>\u00a0Google r\u00e9pertorie\u00a0AOL.com<\/span>\u00a0et Ask.com comme des exemples de leurs partenaires de recherche.<\/span><\/p>\n

Ces annonces sont cibl\u00e9es en fonction du ou des mots\u00a0cl\u00e9s<\/span><\/strong>\u00a0s\u00e9lectionn\u00e9s par les utilisateurs en tant que requ\u00eate de recherche.<\/span>\u00a0Il est uniquement possible de diffuser des annonces textuelles sur le R\u00e9seau de Recherche.<\/span><\/p>\n

<\/h3>\n

Le R\u00e9seau\u00a0Display<\/span>\u00a0(affichage) de Google\u00a0Adwords<\/span><\/span><\/h3>\n

Le R\u00e9seau\u00a0Display<\/span>, qui jusqu’\u00e0 r\u00e9cemment \u00e9tait connu sous le nom de R\u00e9seau de contenu, c’est un gigantesque r\u00e9seau de sites web sur lesquels Google\u00a0AdSense<\/span><\/strong><\/em>\u00a0est activ\u00e9 pour diffuser de la pub.<\/span>\u00a0<\/span><\/p>\n

Lorsque vous voyez des annonces sur le blog de votre ami, des journaux en ligne ou lorsque vous naviguez sur YouTube ces annonces apparaissent.<\/span>\u00a0Car certaines personnes ont activ\u00e9 la diffusion de leurs annonces sur le R\u00e9seau\u00a0Display<\/span><\/strong>.<\/span><\/p>\n

Lire aussi:\u00a07 astuces pratiques pour booster la visibilit\u00e9 d\u2019un site web<\/a><\/em><\/p>\n

Ce qu’il faut savoir sur le r\u00e9seau\u00a0display<\/span>\u00a0<\/span><\/h3>\n

Bien que le r\u00e9seau d’affichage atteigne plus de personnes, d’apr\u00e8s mon exp\u00e9rience, la qualit\u00e9 du trafic et les clics et conversions sont beaucoup plus faibles.\u00a0<\/span>De nombreux annonceurs consid\u00e8rent la valeur du r\u00e9seau d’affichage<\/em><\/strong> dans l’image de marque<\/strong> de leur produit ou service.<\/span>\u00a0<\/span>
\n<\/span><\/p>\n

Les\u00a0annonces\u00a0r\u00e9seau s’affichent en fonction des th\u00e8mes de la liste de mots\u00a0cl\u00e9s<\/span>.<\/strong><\/em><\/span>\u00a0En outre, il est possible de diffuser des annonces textuelles ainsi que des annonces illustr\u00e9es, vid\u00e9o ou riche m\u00e9dia sur le r\u00e9seau d’affichage.<\/span><\/p>\n

Bien que les clics sur ces annonces\u00a0display<\/span>\u00a0soient plus co\u00fbteux et que le\u00a0CTR<\/span>\u00a0soit inf\u00e9rieur \u00e0 celui du r\u00e9seau de recherche, les annonces sur\u00a0 le\u00a0display<\/span>\u00a0g\u00e9n\u00e8re bien des conversions.<\/span><\/p>\n

Lire aussi:\u00a0Top 10 des moteurs de recherche les plus populaires dans le monde<\/a><\/em><\/p>\n

Quelle est la meilleure fa\u00e7on d’ex\u00e9cuter une campagne\u00a0AdWords?<\/span><\/span><\/strong><\/h4>\n

Alors, il n’y a pas vraiment de r\u00e9ponse claire \u00e0 cela, car il n\u2019y a pas de r\u00e8gle dans le marketing digital.<\/span>\u00a0Si vous d\u00e9butez avec\u00a0AdWords<\/span>, je vous sugg\u00e8re de diffuser uniquement vos annonces sur le R\u00e9seau de Recherche de Google.<\/span>\u00a0<\/span><\/p>\n

Il est important pour vous, ou pour quelqu’un qui g\u00e8re votre campagne, de bien conna\u00eetre le syst\u00e8me\u00a0AdWords<\/span>\u00a0et ce qui marche ou\u00a0ne\u00a0marche pas pour votre marque ou votre entreprise avant de vous aventurer dans le r\u00e9seau\u00a0display<\/span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google\u00a0AdWords, parlant de marketing digital, il ne faut pas confondre le R\u00e9seau de Recherche et le R\u00e9seau\u00a0Display\u00a0(anciennement appel\u00e9 R\u00e9seau de contenu). Parce que pas mal de clients continuent de faire la\u00a0confusion entre\u00a0les annonces du\u00a0R\u00e9seau de Recherche et le R\u00e9seau\u00a0Display de Google\u00a0AdWords.\u00a0Lire aussi\u00a0le r\u00e9f\u00e9rencement SEO, SEA, SMO et SEM, la diff\u00e9rence C’est quoi Google\u00a0AdWords? C’est la …<\/p>\n","protected":false},"author":1,"featured_media":6120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,75,86],"tags":[108,11,325,326,26,14],"class_list":["post-6119","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-analyse-web","category-referencements-web","tag-content-marketing","tag-ecosysteme-du-web","tag-google-adsens","tag-google-adwords","tag-internet","tag-web"],"yoast_head":"\nGoogle\u00a0Adwords:\u00a0ne pas confondre les r\u00e9seaux de Pub Recherche et\u00a0Display - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2018\/02\/02\/google-adwords-ne-pas-confondre-les-reseaux-de-pub-recherche-et-display\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u00a0Adwords:\u00a0ne pas confondre les r\u00e9seaux de Pub Recherche et\u00a0Display - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"Google\u00a0AdWords, parlant de marketing digital, il ne faut pas confondre le R\u00e9seau de Recherche et le R\u00e9seau\u00a0Display\u00a0(anciennement appel\u00e9 R\u00e9seau de contenu). Parce que pas mal de clients continuent de faire la\u00a0confusion entre\u00a0les annonces du\u00a0R\u00e9seau de Recherche et le R\u00e9seau\u00a0Display de Google\u00a0AdWords.\u00a0Lire aussi\u00a0le r\u00e9f\u00e9rencement SEO, SEA, SMO et SEM, la diff\u00e9rence C’est quoi Google\u00a0AdWords? 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