{"id":4906,"date":"2017-07-26T03:19:29","date_gmt":"2017-07-26T02:19:29","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=4906"},"modified":"2017-07-26T03:19:29","modified_gmt":"2017-07-26T02:19:29","slug":"communication-digitale-reussir-sa-strategie-marketing-digitale-les-cles-1","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2017\/07\/26\/communication-digitale-reussir-sa-strategie-marketing-digitale-les-cles-1\/","title":{"rendered":"Communication digitale: r\u00e9ussir sa strat\u00e9gie marketing digitale les cl\u00e9s 1"},"content":{"rendered":"

Comment trouver les cl\u00e9s pour r\u00e9ussir sa strat\u00e9gie marketing digitale \u00e0 l\u2019\u00e8re du num\u00e9rique en Afrique. Un vol\u00e9 du processus de la transformation digitale<\/a> en entreprise en termes de communication marketing.\u00a0<\/strong><\/p>\n

C\u2019\u00e9tait la probl\u00e9matique abord\u00e9e au MeetCom<\/strong> <\/a>(un afterwork des entrepreneurs web) ici \u00e0 Abidjan. Trois experts du marketing digital de la place ont \u00e9t\u00e9 convi\u00e9s pour faire un retour d\u2019exp\u00e9rience.<\/p>\n

Nous avons Franck Bay\u00e9<\/a><\/strong> web-entrepreneur et expert du storytelling, Isra\u00ebl Guebo<\/a><\/strong> aussi web entrepreneur et consultant en communication digitale et Ez\u00e9chiel Yobou<\/a><\/strong> Social Media Manager ayant fait ses preuves dans plusieurs entreprises de communication digitale de la place \u00e0 Abidjan.<\/p>\n

Retours sur l\u2019essentiel de cette rencontre digitale ce que nous avons pu retenir et que nous allons partager avec vous dans ce qui va suivre.<\/p>\n

Lire aussi:<\/strong><\/em> \u00a06 Grandes tendances du marketing en ligne en 2017<\/em><\/strong><\/a><\/p>\n

\n

C\u2019est quoi le marketing digital ?<\/h3>\n

Pour Franck Bay\u00e9 le marketing digital c\u2019est le marketing classique ou traditionnel adapt\u00e9 aux usages du num\u00e9rique particuli\u00e8rement via les terminaux. Le Marketing digital ce n\u2019est rien d\u2019autre que les techniques marketing appliqu\u00e9s sur les plateformes web, explique Ez\u00e9chiel Yobou. Le marketing digital c\u2019est aussi la cr\u00e9ation de contenu adapt\u00e9 aux plateformes num\u00e9rique, compl\u00e8te Isra\u00ebl Guebo, car pour lui \u00ab sans contenu il n\u2019y a pas de marketing \u00bb.<\/p>\n

Ce qui voudrait dire que ma\u00eetriser le marketing digital<\/a><\/strong> il faut avant tous ma\u00eetriser les bases du marketing traditionnel.<\/p>\n

Lire aussi: Le\u00a0marketing digital, les recettes des chefs<\/a><\/strong><\/em><\/p>\n

La strat\u00e9gie marketing digitale par o\u00f9 commencer ?<\/h3>\n

Pour \u00e9laborer une strat\u00e9gie marketing, il faut imp\u00e9rativement connaitre l’objectif client et surtout la cible \u00e0 atteindre, affirme Franck Bay\u00e9. Selon les explications d\u2019Isra\u00ebl Guebo, une strat\u00e9gie marketing digitale commence d\u2019abord par un audit. L’audit, d\u00e9termine la vision, d\u00e9termine les diff\u00e9rents canaux, comment toucher la cible et surtout le contenu pour un client. Pour Ez\u00e9chiel Yobou avant l\u2019audit, lui particuli\u00e8rement fait ce qu\u2019on appelle un \u00ab digital review \u00bb pour connaitre l\u2019environnement en termes de tendance.<\/p>\n

Lire aussi : Blogueur v \u00a0web-marketeur la diff\u00e9rence<\/a><\/strong><\/em><\/p>\n

Bref, la suite dans la deuxi\u00e8me partie du billet (Communication digitale: r\u00e9ussir sa strat\u00e9gie marketing digitale les cl\u00e9s 2<\/a>) ou il est question de ce qui ne doit pas manquer dans une strat\u00e9gie marketing digitale? La qualit\u00e9 d\u2019un bon community manager<\/a> et comment le devenir ?<\/p>\n

Lire aussi:<\/strong> Les 10 meilleurs m\u00e9tiers du web qui seront incontournables<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Comment trouver les cl\u00e9s pour r\u00e9ussir sa strat\u00e9gie marketing digitale \u00e0 l\u2019\u00e8re du num\u00e9rique en Afrique. Un vol\u00e9 du processus de la transformation digitale en entreprise en termes de communication marketing.\u00a0 C\u2019\u00e9tait la probl\u00e9matique abord\u00e9e au MeetCom (un afterwork des entrepreneurs web) ici \u00e0 Abidjan. Trois experts du marketing digital de la place ont \u00e9t\u00e9 …<\/p>\n","protected":false},"author":1,"featured_media":4908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,49],"tags":[5,33,11,103,26,181,107,111],"class_list":["post-4906","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-social-media","tag-afrique","tag-contenu","tag-ecosysteme-du-web","tag-formation","tag-internet","tag-marketing-digital","tag-reseau-sociaux-2","tag-webmarketing"],"yoast_head":"\nCommunication digitale: r\u00e9ussir sa strat\u00e9gie marketing digitale les cl\u00e9s 1 - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2017\/07\/26\/communication-digitale-reussir-sa-strategie-marketing-digitale-les-cles-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication digitale: r\u00e9ussir sa strat\u00e9gie marketing digitale les cl\u00e9s 1 - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"Comment trouver les cl\u00e9s pour r\u00e9ussir sa strat\u00e9gie marketing digitale \u00e0 l\u2019\u00e8re du num\u00e9rique en Afrique. 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