{"id":28204,"date":"2023-05-24T20:04:28","date_gmt":"2023-05-24T20:04:28","guid":{"rendered":"https:\/\/aboukam.net\/?p=28204"},"modified":"2023-05-24T20:05:10","modified_gmt":"2023-05-24T20:05:10","slug":"realme-stimule-un-croissance-de-11-des-livraisons-de-smartphone-en-afrique","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2023\/05\/24\/realme-stimule-un-croissance-de-11-des-livraisons-de-smartphone-en-afrique\/","title":{"rendered":"realme stimule un croissance de 11 % des livraisons de smartphone en Afrique"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.digital-mag.ci\/mobile-realme-annonce-un-smartphone-5g-avec-la-marque-coca-cola\/\" target=\"_blank\" rel=\"noopener\">realme<\/a>, la marque de smartphones \u00e0 la croissance la plus rapide au monde, a d\u00e9fi\u00e9 une baisse g\u00e9n\u00e9rale des exp\u00e9ditions li\u00e9e \u00e0 une inflation \u00e9lev\u00e9e et \u00e0 des perturbations de la cha\u00eene d&#8217;approvisionnement mondiale pour augmenter sa part de smartphones entrant au Kenya et sur d&#8217;autres march\u00e9s africains.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">Les exp\u00e9ditions de realme a augment\u00e9 de 11 %<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Selon le cabinet d&#8217;\u00e9tudes Canalysis, realme \u00e9tait la seule marque \u00e0 avoir enregistr\u00e9 une croissance positive du nombre d&#8217;exp\u00e9ditions au premier trimestre 2023 parmi les cinq principaux fournisseurs de smartphones du continent. D&#8217;apr\u00e8s ce rapport, la part des exp\u00e9ditions de realme a augment\u00e9 de 11 % \u00e0 3 %, tandis que le reste a enregistr\u00e9 une baisse de 13 \u00e0 42 % au cours de la p\u00e9riode.<\/p>\n<p style=\"text-align: justify;\">Realme Kenya PR &amp; Marketing Manager, Mildred Agoya, a d\u00e9clar\u00e9 que la demande croissante de smartphones d&#8217;entr\u00e9e de gamme au Kenya, au Maroc et en Alg\u00e9rie \u00e9tait le principal moteur de la croissance.<\/p>\n<blockquote><p>&#8220;Nous continuons d&#8217;enregistrer une popularit\u00e9 croissante des smartphones dans ces diff\u00e9rents segments avec le segment d&#8217;entr\u00e9e de gamme, en particulier aupr\u00e8s d&#8217;une client\u00e8le jeune, dans ces trois pays. Nous sommes tr\u00e8s fiers d&#8217;une telle performance qui refl\u00e8te notre d\u00e9termination \u00e0 r\u00e9pondre aux besoins dynamiques de nos clients, m\u00eame dans les moments difficiles, avec des solutions innovantes et des appareils \u00e9conomiques \u00bb, a d\u00e9clar\u00e9 Agoya.<\/p><\/blockquote>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\">Champion&#8221; du segment parmi ses concurrents<\/h3>\n<p>&nbsp;<\/p>\n<blockquote><p>Parmi les mod\u00e8les populaires de realme dans le segment d&#8217;entr\u00e9e de gamme se trouve la s\u00e9rie C, riche en fonctionnalit\u00e9s haut de gamme, notamment un \u00e9cran Full HD, une vitesse de traitement plus rapide, un stockage plus important et une qualit\u00e9 sup\u00e9rieure par rapport aux autres marques de ce segment. Le realme C55 nouvellement lanc\u00e9 \u00e9tant nomm\u00e9 &#8220;champion&#8221; du segment parmi ses concurrents.<\/p><\/blockquote>\n<p style=\"text-align: justify;\">En 2022, realme a annonc\u00e9 qu&#8217;il cr\u00e9erait au cours des trois prochaines ann\u00e9es 15 march\u00e9s suppl\u00e9mentaires avec 1 million d&#8217;exp\u00e9ditions de smartphones dans le cadre de sa strat\u00e9gie de \u00ab culture du march\u00e9 \u00bb.<\/p>\n<p style=\"text-align: justify;\">Cependant, cela r\u00e9duira les lancements de nouveaux smartphones pour augmenter le nombre d&#8217;exp\u00e9ditions des mod\u00e8les les plus populaires.<\/p>\n<p style=\"text-align: justify;\">&#8220;<em>Cela a commenc\u00e9 s\u00e9rieusement et nous commen\u00e7ons \u00e0 voir l&#8217;impact sur le march\u00e9 comme on le voit dans nos chiffres du premier trimestre&#8221;<\/em>, a d\u00e9clar\u00e9 Agoya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>realme, la marque de smartphones \u00e0 la croissance la plus rapide au monde, a d\u00e9fi\u00e9 une baisse g\u00e9n\u00e9rale des exp\u00e9ditions li\u00e9e \u00e0 une inflation \u00e9lev\u00e9e et \u00e0 des perturbations de la cha\u00eene d&#8217;approvisionnement mondiale pour augmenter sa part de smartphones entrant au Kenya et sur d&#8217;autres march\u00e9s africains. &nbsp; Les exp\u00e9ditions de realme a augment\u00e9 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":28205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-28204","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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