{"id":27678,"date":"2022-12-08T02:40:53","date_gmt":"2022-12-08T02:40:53","guid":{"rendered":"https:\/\/www.aboukam.net\/?p=27678"},"modified":"2023-01-15T20:34:27","modified_gmt":"2023-01-15T20:34:27","slug":"06-techniques-marketing-digital-a-privilegier-pour-reussir-en-2023","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2022\/12\/08\/06-techniques-marketing-digital-a-privilegier-pour-reussir-en-2023\/","title":{"rendered":"06 techniques marketing digital \u00e0 privil\u00e9gier pour r\u00e9ussir en 2023"},"content":{"rendered":"

Le marketing digital<\/a>, tout comme la technologie est un domaine qui \u00e9volue dans le temps. Tout marketeur web ou digital qui veut am\u00e9liorer ses r\u00e9sultats doit rester en veille des nouvelles tendances. Ainsi il est important de connaitre maintenant les six techniques du marketing digital qui favoriserons l\u2019atteinte de vos objectifs en 2023<\/strong>.<\/p>\n

 <\/p>\n

1.le webinaire<\/strong><\/h2>\n

 <\/p>\n

Anim\u00e9 par un expert ou l\u2019ensemble des participants, le webinaire est une conf\u00e9rence ou r\u00e9union qui se passe via une plateforme web.<\/p>\n

C\u2019est une technique de communication interactive qui permet \u00e0 l\u2019entreprise d\u2019adresser ses messages directement aux internautes. L\u2019intervention d\u2019une personne exp\u00e9riment\u00e9e permet de leur \u00e9taler son expertise.  Ainsi c\u2019est moyen puissant d\u2019attirer les prospects puis les convaincre en client.<\/p>\n

L\u2019ann\u00e9e 2020 a marqu\u00e9 l\u2019utilisation massive du webinaire dans le milieu professionnel \u00e0 cause de la pand\u00e9mie covid19.  Depuis lors certains marketeurs convaincu de ses atouts l\u2019utilisent.  Vue l\u2019essor de l\u2019utilisation de l\u2019internet, ses avantages et le moindre co\u00fbt qu\u2019il inclut par rapport \u00e0 l\u2019organisation d\u2019un \u00e9v\u00e8nement classique, il sera beaucoup plus rentable l\u2019ann\u00e9e prochaine.<\/p>\n

 <\/p>\n

 2. <\/strong>le podcast<\/strong><\/h2>\n

 <\/p>\n

Le podcast est un contenu audio enregistr\u00e9 et diffus\u00e9 sur les plateformes web. Il se produire sous plusieurs types de format : interview, panel, monologue\u2026<\/p>\n

L\u2019on peut demander aux clients satisfaits \u00e0 y exprimer leur exp\u00e9rience. Ce contenu est consommable partout. Les cibles qui sont en d\u00e9placement sur leurs v\u00e9hicules peuvent l\u2019\u00e9couter. Au moment o\u00f9 les marques se disputent sur l\u2019attention des internautes \u00e0 travers les articles de blog, vid\u00e9o\u2026, il permettra de se diff\u00e9rencier et engager les cibles en 2023.<\/p>\n

 <\/p>\n

 <\/strong><\/p>\n

3. La vid\u00e9o<\/strong><\/h2>\n

 <\/p>\n

Le contenu vid\u00e9o<\/strong> <\/a>ayant la notori\u00e9t\u00e9 d\u00e9j\u00e0 d\u2019attirer facilement l\u2019attention d\u2019un grand nombre d\u2019internautes va poursuivre sa mont\u00e9e en puissance. Cet essor s\u2019expliquera par celui des plateformes de cr\u00e9ation directe de vid\u00e9o comme TIKTOK.<\/strong><\/p>\n

On entend souvent dire qu\u2019une image vaut mille mots. Dans cette lign\u00e9e, il va de soi que la cible capte maints messages \u00e0 travers la vid\u00e9o dans un temps record.<\/p>\n

 <\/strong><\/p>\n

4. Le marketing d\u2019influence<\/strong><\/h2>\n

 <\/p>\n

Les influenceurs sont ceux qui impactent la vision ou le choix d\u2019une communaut\u00e9 sur sujet donn\u00e9, qu\u2019il maitrise d\u2019ailleurs.  On les appelle aussi les leaders d\u2019opinion. Il se distinguent par la cr\u00e9ation r\u00e9guli\u00e8re des contenus li\u00e9s \u00e0 ce sujet pour \u00e9taler expertise. Le constat est g\u00e9n\u00e9ral. Nous faisons toujours faces \u00e0 leurs messages sur le web. Et de plus en plus leur nombre est en train de s\u2019accroitre.<\/p>\n

Le marketing d\u2019influence consiste \u00e0 collaborer avec les influenceurs web<\/strong><\/a> pour atteindre et engager leurs communaut\u00e9s qui ne l\u2019est pas facilement de fa\u00e7on naturelle. L\u2019avantage est aussi de d\u00e9velopper rapidement la notori\u00e9t\u00e9 de la maque aupr\u00e8s de cette masse de personnes. Le retour sur investissement est satisfaisant. Cette technique utilis\u00e9e actuellement par un poignet de marketeur web a tendance de s\u2019imposer en 2023.<\/p>\n

 <\/strong><\/p>\n

5. La diffusion directe (vid\u00e9o live)<\/strong><\/h2>\n

 <\/p>\n

C\u2019est le fait d\u2019\u00e9mettre en direct un \u00e9v\u00e8nement ou une activit\u00e9 de via une plateforme web. Elle est d\u00e9j\u00e0 populaire \u00e0 cause des plates formes sociale comme : Facebook<\/a>, Instagram, TiTok\u2026 <\/strong>Ce sera une technique formidable pour les lancements de produit, attirer les prospects, d\u00e9velopper la notori\u00e9t\u00e9 des marques.<\/p>\n

 <\/p>\n

6. <\/strong>Le social commerce<\/strong><\/h2>\n

 <\/p>\n

C\u2019est la vente sur les r\u00e9seaux sociaux.<\/strong> Plusieurs plateformes comme Facebook ont d\u00e9j\u00e0 <\/strong>les options favorisant le commerce sur leurs applications. Sur l\u2019application Facebook, on trouve marketplace <\/strong>directement sur les profils et la boutique <\/strong>sur la page. Il y a aussi la faisabilit\u00e9 de la publicit\u00e9.<\/strong>  Par toutes ces options les clients rentrent en contacts direct avec le fournisseur et fais ses achats. Ce type de commerce est m\u00eame en vogue actuellement.  Il aussi beaucoup de potentiel pour faire le boom dans le futur car beaucoup d\u2019internautes le trouvent tr\u00e8s simple \u00e0 la diff\u00e9rence des site e-commerce. Ainsi faut s\u2019y pr\u00e9parer.<\/p>\n

Avec l\u2019\u00e9volution du num\u00e9rique et celle des internautes, certaines pratiques moins connues aujourd\u2019hui s\u2019imposerons aux professionnels. Les nouvelles verront  le jour. Pour \u00eatre performant il faudra utiliser ce qui adapt\u00e9 \u00e0 sa cible.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing digital, tout comme la technologie est un domaine qui \u00e9volue dans le temps. Tout marketeur web ou digital qui veut am\u00e9liorer ses r\u00e9sultats doit rester en veille des nouvelles tendances. Ainsi il est important de connaitre maintenant les six techniques du marketing digital qui favoriserons l\u2019atteinte de vos objectifs en 2023.   1.le …<\/p>\n","protected":false},"author":37,"featured_media":27706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9,1201],"tags":[5,1952,89,1427,181,440,2017,2018,1124],"class_list":["post-27678","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-chronique-digital","category-marketing-digital","tag-afrique","tag-createur-de-contenu","tag-facebook","tag-influenceurs-web","tag-marketing-digital","tag-reseaux-sociaux","tag-techniques-marketing-digital","tag-tendance","tag-video-live"],"yoast_head":"\n06 techniques marketing digital \u00e0 privil\u00e9gier pour r\u00e9ussir en 2023 - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"description\" content=\"06 techniques marketing digital \u00e0 privil\u00e9gier pour r\u00e9ussir en 2023\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2022\/12\/08\/06-techniques-marketing-digital-a-privilegier-pour-reussir-en-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"06 techniques marketing digital \u00e0 privil\u00e9gier pour r\u00e9ussir en 2023 - 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