{"id":26914,"date":"2022-03-31T03:09:01","date_gmt":"2022-03-31T02:09:01","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=26914"},"modified":"2022-03-31T03:09:01","modified_gmt":"2022-03-31T02:09:01","slug":"meta-a-engage-une-entreprise-pour-une-campagne-de-diffamation-de-tiktok","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2022\/03\/31\/meta-a-engage-une-entreprise-pour-une-campagne-de-diffamation-de-tiktok\/","title":{"rendered":"Meta a engag\u00e9 une entreprise pour une campagne de diffamation de TikTok"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.aboukam.net\/2021\/10\/28\/pourquoi-facebook-sappelle-maintenant-meta\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Meta (opens in a new tab)\">Meta<\/a> la soci\u00e9t\u00e9 m\u00e8re de Facebook et Instagram est d\u00e9termin\u00e9 \u00e0 battre son plus grand rival, TikTok. En allant jusqu&#8217;\u00e0 embaucher une grande soci\u00e9t\u00e9 de conseil politique r\u00e9publicaine pour salir son concurrent avec une campagne nationale de diffamation \u00e9labor\u00e9e.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Selon des documents vus par <a rel=\"noreferrer noopener\" href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/03\/30\/facebook-tiktok-targeted-victory\/\" target=\"_blank\">le Washington Post<\/a> la soci\u00e9t\u00e9 m\u00e8re de Facebook, Meta a engag\u00e9 l&#8217;entreprise <strong>Targeted Victory<\/strong> une soci\u00e9t\u00e9 de conseil GOP  pour retourner les Am\u00e9ricains contre TikTok et finalement rediriger les jeunes utilisateurs vers Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un e-mail interne obtenu par WaPo, l&#8217;un des directeurs de l&#8217;entreprise d\u00e9clare que Targeted Victory doit &#8220;faire passer le message que si Meta est le punching-ball actuel, TikTok est la v\u00e9ritable menace, en particulier en tant qu&#8217;application \u00e9trang\u00e8re qui est n\u00b01 en partageant les donn\u00e9es que les jeunes adolescents utilisent.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Un  ciblage de TikTok par des organes d&#8217;informations<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les tactiques de l&#8217;entreprise incluent le ciblage de TikTok par le biais d&#8217;\u00e9ditoriaux et de lettres \u00e0 l&#8217;\u00e9diteur dans les organes d&#8217;information r\u00e9gionaux, le recrutement de politiciens, de journalistes politiques et d&#8217;entreprises de relations publiques pour aider \u00e0 retourner le public contre <a href=\"https:\/\/www.aboukam.net\/2022\/02\/03\/tiktok-nommee-la-marque-a-la-croissance-la-plus-rapide-au-monde\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"TikTok et la diffusion d'histoires n\u00e9gatives (opens in a new tab)\">TikTok et la diffusion d&#8217;histoires n\u00e9gatives<\/a> sur l&#8217;application appartenant \u00e0 des Chinois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez peut-\u00eatre vu une partie de la presse n\u00e9gative comme des histoires sur le soi-disant d\u00e9fi TikTok &#8220;gifler un enseignant&#8221;, qui a en fait commenc\u00e9 sur Facebook.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Targeted Victory, une \u00e9norme soci\u00e9t\u00e9 de conseil num\u00e9rique <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Targeted Victory est une \u00e9norme soci\u00e9t\u00e9 de conseil num\u00e9rique au sein des cercles du GOP recevant 237 millions de dollars de d\u00e9penses de campagne r\u00e9publicaines au cours du cycle \u00e9lectoral de 2020. On ne sait pas combien Meta paie l&#8217;entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, un repr\u00e9sentant de TV nous dit :  La pratique corporative de Targeted Victory g\u00e8re des \u00e9quipes bipartites pour le compte de nos clients. Il est de notori\u00e9t\u00e9 publique que nous travaillons avec Meta depuis plusieurs ann\u00e9es et nous sommes fiers du travail que nous avons accompli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta la soci\u00e9t\u00e9 m\u00e8re de Facebook et Instagram est d\u00e9termin\u00e9 \u00e0 battre son plus grand rival, TikTok. En allant jusqu&#8217;\u00e0 embaucher une grande soci\u00e9t\u00e9 de conseil politique r\u00e9publicaine pour salir son concurrent avec une campagne nationale de diffamation \u00e9labor\u00e9e. Selon des documents vus par le Washington Post la soci\u00e9t\u00e9 m\u00e8re de Facebook, Meta a engag\u00e9 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":26915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9],"tags":[566,89,1637,440,1747,1112,646],"class_list":["post-26914","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-chronique-digital","tag-chine","tag-facebook","tag-meta","tag-reseaux-sociaux","tag-targeted-victory","tag-tiktok","tag-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta a engag\u00e9 une entreprise pour une campagne de diffamation de TikTok - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2022\/03\/31\/meta-a-engage-une-entreprise-pour-une-campagne-de-diffamation-de-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta a engag\u00e9 une entreprise pour une campagne de diffamation de TikTok - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"Meta la soci\u00e9t\u00e9 m\u00e8re de Facebook et Instagram est d\u00e9termin\u00e9 \u00e0 battre son plus grand rival, TikTok. 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