{"id":2072,"date":"2015-06-22T15:36:31","date_gmt":"2015-06-22T14:36:31","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=2072"},"modified":"2015-06-22T15:36:31","modified_gmt":"2015-06-22T14:36:31","slug":"referencement-seo-sea-smo-sem-la-difference","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2015\/06\/22\/referencement-seo-sea-smo-sem-la-difference\/","title":{"rendered":"R\u00e9f\u00e9rencement SEO, SEA, SMO, SEM, la diff\u00e9rence"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Le <a href=\"http:\/\/www.aboukam.net\/2014\/01\/06\/10-conseils-a-savoir-sur-le-referencement-web\/\" target=\"_blank\" rel=\"noopener\">r\u00e9f\u00e9rencement<\/a> sur internet\u00a0n&#8217;est pas une option, mais un imp\u00e9ratif dans la r\u00e9alisation d\u2019un projet web \u00e0 succ\u00e8s. Pour la simple raison que <a href=\"http:\/\/www.aboukam.net\/2013\/08\/31\/13-criteres-de-referencement-commun-aux-moteurs-de-recherches-2\/\" target=\"_blank\" rel=\"noopener\">les moteurs de recherche<\/a> et les r\u00e9seaux sociaux se r\u00e9v\u00e8lent de nos jours comme les plus grands pourvoyeurs d\u2019audience et de <a href=\"http:\/\/www.aboukam.net\/2014\/12\/23\/comment-faire-pour-obtenir-du-trafic-vers-nouveau-blog\/\" target=\"_blank\" rel=\"noopener\">trafic en ligne<\/a> aux autres sites.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Dans l\u2019\u00e9cosyst\u00e8me du web, si vous recherchez de la visibilit\u00e9 en ligne <strong>le r\u00e9f\u00e9rencement<\/strong> est un passage oblig\u00e9. En tous cas pour tous ceux qui recherchent la visibilit\u00e9, du trafic, et donc des visiteurs ou des clients potentiels en ligne.<\/p>\n<p style=\"text-align: justify;\"><strong>C\u2019est quoi le r\u00e9f\u00e9rencement ?<\/strong><br \/>\nLe r\u00e9f\u00e9rencement c\u2019est un ensemble de technique et de m\u00e9thodes qui permettent d\u2019avoir une bonne position \u00e0 la foi sur les moteurs de recherches et sur les r\u00e9seaux sociaux. Mais il existe plusieurs techniques ou m\u00e9thodes de r\u00e9f\u00e9rencement en ligne notamment le <a href=\"http:\/\/www.aboukam.net\/2014\/01\/25\/5-etapes-pour-ameliorer-son-referencement-seo-a-fin-obtenir-plus-de-trafic-google\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, SEA, SMO et le SEM qu\u2019il faudra savoir la diff\u00e9rence.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>Le r\u00e9f\u00e9rencement SEO, SEA, SMO, SEM, la diff\u00e9rence?<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>&#8211; SEO (Search Engine Optimization)<\/strong><br \/>\nCorrespond au r\u00e9f\u00e9rencement \u00ab gratuit \u00bb dit \u00ab naturel \u00bb ou \u00ab organique \u00bb, et il permet de positionner vos pages sur de long terme dans les pages de r\u00e9sultats des moteurs de recherche. Le travail est plus lent, car il faut y consacrer beaucoup de temps, mais cela en vaut la peine \u00e0 long terme. Comme son non l\u2019indique, c\u2019est vraiment naturel.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>&#8211; SEA (Search Engine Advertising)<\/strong><br \/>\nC\u2019est le r\u00e9f\u00e9rencement dit \u00ab payant \u00bb, le contraire du SEO, il positionnera votre site sur les moteurs de recherche moyennant une contribution financi\u00e8re. L\u2019avantage est qu\u2019il permet un r\u00e9f\u00e9rencement de votre site de fa\u00e7on instantan\u00e9ment, mais d\u00fb moment o\u00f9 l\u2019on arr\u00eate de payer, le site sera positionn\u00e9 uniquement suivant votre r\u00e9f\u00e9rencement naturel. Il doit \u00eatre compl\u00e9mentaire au SEO, et utilis\u00e9 pour une op\u00e9ration cibl\u00e9e, par exemple le lancement d\u2019un produit ou encore pour promouvoir une exposition.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>&#8211; SMO (Social Media Optimization)<\/strong><br \/>\nC\u2019est un r\u00e9f\u00e9rencement de votre site bas\u00e9 sur les sites web2.0 de la cat\u00e9gorie des r\u00e9seaux sociaux et c\u2019est aussi une sorte de compl\u00e9mentarit\u00e9 au technique SEO.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>&#8211; <a href=\"http:\/\/www.aboukam.net\/2015\/03\/31\/10-excellentes-raisons-de-faire-du-webmarketing-en-afrique\/\" target=\"_blank\" rel=\"noopener\">SEM (Search Engine Marketing)<\/a><\/strong><br \/>\nC\u2019est une discipline bas\u00e9e sur le marketing classique, mais orient\u00e9 sur les moteurs de recherche et les r\u00e9seaux sociaux. Cela correspond exactement \u00e0 l\u2019ensemble des trois techniques de r\u00e9f\u00e9rencement cit\u00e9es plus haut.<\/p>\n<p style=\"text-align: justify;\">Pour faire simple :<\/p>\n<p style=\"text-align: justify;\">Le SEM search engine marketing est l\u2019ensemble des techniques de r\u00e9f\u00e9rencement :<\/p>\n<ul style=\"text-align: justify;\">\n<li>Le r\u00e9f\u00e9rencement naturel (SEO),<\/li>\n<li>le r\u00e9f\u00e9rencement payant (SEA),<\/li>\n<li>le r\u00e9f\u00e9rencement sur les r\u00e9seaux sociaux (SMO)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Si vous voulez le <strong>Search Engine Marketing<\/strong> d\u00e9signe tout simplement le<strong> r\u00e9f\u00e9rencement naturel (gratuit)<\/strong> et <strong>payant<\/strong> sur les <strong>moteurs de recherches<\/strong> et <strong>r\u00e9seaux sociaux<\/strong>. Les\u00a0<strong>SEM = SEO + SEA + SMO<\/strong><\/p>\n<p style=\"text-align: justify;\">Toutes ces m\u00e9thodes pour am\u00e9liorer les r\u00e9f\u00e9rencements web de votre site ont le m\u00eame but: accro\u00eetre la visibilit\u00e9 du site web \u00e0 travers le web.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #ff0000;\">***Attention<\/span>\u00a0<\/strong>Pour \u00eatre au complet il y a aussi le\u00a0<strong>Social Media Marketing<\/strong> (SMM)\u00a0 [a ne pas confondre avec le <strong>SEM<\/strong>] qui est \u00a0plus de la communication que du r\u00e9f\u00e9rencement, c&#8217;est un m\u00e9tier \u00e0 part enti\u00e8re d\u00e9di\u00e9 \u00e0 un <strong>community manager.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Ne pas \u00eates visible signifie que vous n\u2019existez pas sans un bon r\u00e9f\u00e9rencement en ligne il vous sera difficile d\u2019\u00eatre visible en ligne, car il ya des millions et des millions de sites sur la m\u00eame toile et cela augment de fa\u00e7on exponentielle. Donc ne pas \u00eatre bien visible signifiera que vous n\u2019existez pas.<\/p>\n<p style=\"text-align: justify;\">Vous l\u2019aurez compris une pr\u00e9sence en ligne ne signifie une visibilit\u00e9 en ligne, comme quoi avoir un site est une chose, \u00eates visible est une autre chose. Et le r\u00e9f\u00e9rencement est vraiment imparable pour avoir une bonne visibilit\u00e9 et booster vos activit\u00e9s en ligne.<\/p>\n<p style=\"text-align: justify;\">Bon, c\u2019est \u00e0 vous de choisir si vous voulez rester invisible et laisser vos concurrents prendre une longueur d\u2019avance sur vous. Alors si vous avez opt\u00e9 pour le r\u00e9f\u00e9rencement nous serons heureux de vous accompagnez dans vos projets web et merci de <a href=\"http:\/\/www.aboukam.net\/contactmail\/\" target=\"_blank\" rel=\"noopener\">nous contacter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9f\u00e9rencement sur internet\u00a0n&#8217;est pas une option, mais un imp\u00e9ratif dans la r\u00e9alisation d\u2019un projet web \u00e0 succ\u00e8s. Pour la simple raison que les moteurs de recherche et les r\u00e9seaux sociaux se r\u00e9v\u00e8lent de nos jours comme les plus grands pourvoyeurs d\u2019audience et de trafic en ligne aux autres sites.\u00a0 Dans l\u2019\u00e9cosyst\u00e8me du web, si &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,2],"tags":[33,26,81,95,74],"class_list":["post-2072","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-autres","tag-contenu","tag-internet","tag-referencement-naturel","tag-seo","tag-visiteur"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9f\u00e9rencement SEO, SEA, SMO, SEM, la diff\u00e9rence<\/title>\n<meta name=\"description\" content=\"R\u00e9f\u00e9rencement, SEO, SEA, SMO, SEM, 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