{"id":11988,"date":"2019-11-24T15:20:03","date_gmt":"2019-11-24T14:20:03","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=11988"},"modified":"2019-11-24T15:20:03","modified_gmt":"2019-11-24T14:20:03","slug":"la-problematique-du-e-commerce-ce-quil-faut-savoir-avant-de-se-lancer-1-2","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2019\/11\/24\/la-problematique-du-e-commerce-ce-quil-faut-savoir-avant-de-se-lancer-1-2\/","title":{"rendered":"La probl\u00e9matique du e-commerce ce qu\u2019il faut savoir avant de se lancer 1\/2"},"content":{"rendered":"\n

A la cette 6<\/strong>e<\/strong><\/sup> \u00e9dition du rendez-vous des acteurs du num\u00e9rique d\u2019<\/strong>Africa Web Festival<\/strong><\/a> \u00e0 Abidjan ce 21 novembre 2019, il \u00e9tait aussi question de la probl\u00e9matique de l\u2019industrie du  e-commerce en Afrique ce qu’il faut savoir.<\/strong><\/p>\n\n\n\n

Apr\u00e8s la fermeture de nombreux site e-commerce comme AFRICASHOP, CDiscount, AUMARCHE.NET, YAATOO.ci  et Afrimarket qui est en difficult\u00e9 de financement, la C\u00f4te d\u2019Ivoire est-elle un cimeti\u00e8re du e-Commerce ?<\/a> Dans ce qui va suivre vous aurez des \u00e9l\u00e9ments de r\u00e9ponses.<\/p>\n\n\n\n

La probl\u00e9matique du e-commerce en Afrique le cas de la C\u00f4te d’Ivoire<\/h4>\n\n\n\n

Comme acteur et expert du secteur nous avons   Mme Sarata KON\u00c9<\/em><\/strong>, Directrice G\u00e9n\u00e9rale de la Banque UBA C\u00f4te d’Ivoire<\/a><\/strong>. Pour parler des solutions de paiement num\u00e9rique propos\u00e9 par la banque dans le d\u00e9veloppement du e-commerce en Afrique.<\/p>\n\n\n\n

Nous avons en plus un acteur de la chaine de l\u2019industrie du e-commerce M. Doungnan COULIBALY <\/em><\/strong>l\u2019ex-CEO de YATOO (Prosuma). Pour son retour d\u2019exp\u00e9rience de la cr\u00e9ation du site e-commerce Yaatoo.ci \u00e0 sa fermeture pour un maque de financement.<\/p>\n\n\n\n

Et Christelle OUATTARA<\/em><\/strong> de la direction commercial de DHL Expresse<\/strong> C\u00f4te d\u2019Ivoire une des filiales de la Compagnie DHL, leaders mondiale de la logistique. <\/p>\n\n\n\n

M.Founseni SORO<\/em><\/strong>, Directeur G\u00e9n\u00e9ral de Suzang Group, <\/a><\/strong>expert consultant en transformation digital \u00e9tait le mod\u00e9rateur de ce haut panel.<\/p>\n\n\n\n

D\u00e9velopper un \u00e9cosyst\u00e8me  num\u00e9rique  pour l\u2019industrie du e-commerce<\/strong><\/h4>\n\n\n\n

Comme probl\u00e9matique du e-commerce en Afrique selon M. Doungnan COULIBALY  l\u2019ex-CEO de YATOO (Prosuma),  il existe trois gros challenges \u00e0 relever pour d\u00e9velopper l\u2019\u00e9cosyst\u00e8me du  e-commerce d\u2019une Afrique en pleine mutation num\u00e9rique.<\/p>\n\n\n\n

-Le\ntaux de p\u00e9n\u00e9tration d\u2019Internet en Afrique<\/h4>\n\n\n\n

Pour\nlui le taux de p\u00e9n\u00e9tration d\u2019internet en C\u00f4te d\u2019Ivoire en particulier et\nAfrique en g\u00e9n\u00e9ral est un frein au d\u00e9veloppement d\u2019un  \u00e9cosyst\u00e8me du e-commerce viable. Car le taux\nde p\u00e9n\u00e9tration reste encore faible et n\u2019est pas accessible \u00e0 tous en termes de\nco\u00fbt.<\/p>\n\n\n\n

– Les moyens de paiement dans le e-commerce<\/h4>\n\n\n\n

L’autre challenge au d\u00e9veloppement du e-commerce ce sont les moyens de paiement en ligne apr\u00e8s la validation des commandes. Ce qui n’est pas forcement le cas en Afrique ou pour des raisons de maturit\u00e9 num\u00e9rique le clients pr\u00e9f\u00e8rent payer \u00e0 la livraison comme d\u2019habituer. <\/p>\n\n\n\n

Mais la logique voulait que le clients puisse payer avant d’\u00eatre livr\u00e9 dans la cha\u00eene du e-commerce car livrer un produit qui n’est pas payer il y a beaucoup de risques. En plus dans une Afrique o\u00f9 le taux de bancarisation est encore faible le moyens de paiement num\u00e9rique ne sont pas vulgariser.<\/p>\n\n\n\n

– Le probl\u00e8me d’adressage dans nos villes africaine<\/h4>\n\n\n\n

Le probl\u00e8me d’adressage dans nos villes africaine est un v\u00e9ritable d\u00e9fi pour faire la livraison des commandes. Ce qui rend vraiment difficile la livraison d\u2019un produit une fois la commande effectu\u00e9 en ligne. <\/p>\n\n\n\n

La probl\u00e9matique du e-commerce ce qu\u2019il faut savoir avant de se lancer…SUITE ET FIN ICI<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A la cette 6e \u00e9dition du rendez-vous des acteurs du num\u00e9rique d\u2019Africa Web Festival \u00e0 Abidjan ce 21 novembre 2019, il \u00e9tait aussi question de la probl\u00e9matique de l\u2019industrie du  e-commerce en Afrique ce qu’il faut savoir. Apr\u00e8s la fermeture de nombreux site e-commerce comme AFRICASHOP, CDiscount, AUMARCHE.NET, YAATOO.ci  et Afrimarket qui est en difficult\u00e9 …<\/p>\n","protected":false},"author":1,"featured_media":11990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9,19,121],"tags":[4,5,561,928,20,68,13,805],"class_list":["post-11988","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-chronique-digital","category-e-commerce","category-evenements-tic","tag-africa-web-festival","tag-afrique","tag-bancarisation","tag-dhl","tag-e-commerce","tag-fintech","tag-numerique","tag-uba"],"yoast_head":"\nLa probl\u00e9matique du e-commerce ce qu\u2019il faut savoir avant de se lancer 1\/2 - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2019\/11\/24\/la-problematique-du-e-commerce-ce-quil-faut-savoir-avant-de-se-lancer-1-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La probl\u00e9matique du e-commerce ce qu\u2019il faut savoir avant de se lancer 1\/2 - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"A la cette 6e \u00e9dition du rendez-vous des acteurs du num\u00e9rique d\u2019Africa Web Festival \u00e0 Abidjan ce 21 novembre 2019, il \u00e9tait aussi question de la probl\u00e9matique de l\u2019industrie du  e-commerce en Afrique ce qu’il faut savoir. 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