{"id":11071,"date":"2019-07-31T18:34:13","date_gmt":"2019-07-31T17:34:13","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=11071"},"modified":"2019-07-31T18:34:13","modified_gmt":"2019-07-31T17:34:13","slug":"la-boite-a-outils-du-manager-digital-en-2019","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2019\/07\/31\/la-boite-a-outils-du-manager-digital-en-2019\/","title":{"rendered":"La bo\u00eete \u00e0 outils du manager digital en 2019"},"content":{"rendered":"\n<p><strong>\u00catre manager digital en 2019 est une responsabilit\u00e9 qui requiert une pluridisciplinarit\u00e9 absolue tant les discipline du marketing s\u2019agrandisse<\/strong>. <\/p>\n\n\n\n<p>En plus d\u2019\u00eatre en mesure de ma\u00eetriser plusieurs domaines du marketing digital (<strong>r\u00e9f\u00e9rencement payant, <a href=\"http:\/\/www.aboukam.net\/2015\/06\/22\/referencement-seo-sea-smo-sem-la-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"r\u00e9f\u00e9rencement naturel (opens in a new tab)\">r\u00e9f\u00e9rencement naturel<\/a>, publicit\u00e9 digital<\/strong>\u2026), le manager digital doit en mesure de savoir manier les outils qui contribueront \u00e0 son succ\u00e8s dans sa fonction.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Comme <strong>Steve Jobs<\/strong> disait&nbsp;: \u00ab&nbsp;vous ne pouvez pas ordonner la productivit\u00e9, vous devez fournir les outils pour permettre aux gens de devenir meilleurs&nbsp;\u00bb.<\/p><\/blockquote>\n\n\n\n<p>Cette citation de l\u2019illustre cr\u00e9ateur d<strong>\u2019<a href=\"http:\/\/www.aboukam.net\/?s=Apple\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Apple (opens in a new tab)\">Apple<\/a><\/strong> prouve \u00e0 quel point les outils sont indispensables dans la r\u00e9alisation d\u2019une t\u00e2che aussi minime soit-elle. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La bo\u00eete \u00e0 outils du manager digital en 2019<\/h3>\n\n\n\n<p>D\u00e9couvrons les outils que tout marketeur digital devrait ma\u00eetriser:<\/p>\n\n\n\n<p>Lire aussi\u00a0: <a href=\"http:\/\/journalduweb.net\/8-formations-gratuites-pour-une-carriere-dans-le-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">8 formations pour devenir marketeur digital<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le r\u00e9f\u00e9rencement naturel<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"> <a href=\"http:\/\/fr.semrush.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Semrush<\/a><\/h3>\n\n\n\n<p><strong>Semrush<\/strong> est l\u2019outil par\nexcellence pr\u00f4n\u00e9 par les managers SEO. L\u2019outil permet de g\u00e9rer et de comprendre\nle r\u00e9f\u00e9rencement naturel et payant de votre site internet.<\/p>\n\n\n\n<p>En\nplus, il est possible d\u2019effectuer plusieurs autres t\u00e2ches avec <strong>Semrush<\/strong>\ntelles que&nbsp;: manager vos r\u00e9seaux sociaux, trouver des id\u00e9es pour vos\narticles, effectuer des \u00e9tudes de march\u00e9, mesurer vos performances et les\ncomparer avec celui de la concurrence.<\/p>\n\n\n\n<p>Outils&nbsp;connexes\n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Majestic\nSEO<\/li><li>Yooda<\/li><li>Ahrefs<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"> &nbsp;&nbsp;R\u00e9seaux sociaux<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1- Hootsuite<\/strong><\/h4>\n\n\n\n<p>Hootsuite\nest un outil de gestion des plateformes r\u00e9seaux sociaux. Il s\u2019agit de&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Programmer\nvos publications<\/li><li>Analyser\nvos performances et g\u00e9n\u00e9rer des rapports que vous pourrez partager avec vos\n\u00e9quipes ou vos sup\u00e9rieur(e)s<\/li><li>Faire\ndu social Listening<\/li><\/ul>\n\n\n\n<p>Autres\noutils&nbsp;:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2- Buffer<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3- Agorapulse<\/strong><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Publicit\u00e9 digitale<\/h3>\n\n\n\n<p>Si\nvous fa\u00eetes du marketing digital depuis un certain moment, vous devez sans doute\nsavoir qu\u2019obtenir des r\u00e9sultats de mani\u00e8re organique devient de plus en plus alambiqu\u00e9.<\/p>\n\n\n\n<p>Lire aussi\u00a0: <a href=\"http:\/\/journalduweb.net\/4-techniques-pour-toucher-la-bonne-cible-de-communication-sur-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">4 techniques pour toucher la bonne cible de communication sur internet.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Pour la publicit\u00e9 dans\nle moteur de recherche de google<\/li><li>\u00catre affich\u00e9 sur les\nsites web partenaires du r\u00e9seau de Google<\/li><li>Pour promouvoir son\napplication<\/li><li>Faire passer de la\npublicit\u00e9 avant la lecture des vid\u00e9os sur YouTube<\/li><\/ul>\n\n\n\n<p><strong><a href=\"http:\/\/journalduweb.net\/comment-estimer-son-budget-publicitaire-sur-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">En savoir plus sur Google Ads<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publicit\u00e9 r\u00e9seaux sociaux<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Business\nmanager de Facebook<\/li><li>Gestionnaire\nde publicit\u00e9s de Twitter<\/li><li>Gestionnaire\nde publicit\u00e9s de LinkedIn<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Email marketing<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1- MailChimp<\/h4>\n\n\n\n<p>Facile\n\u00e0 utiliser, MailChimp permet d\u2019envoyer des mails promotionnels ou\nd\u2019informations (Newsletter) \u00e0 un nombre group\u00e9 de personnes. Vous pouvez\nutiliser MailChimp aussi pour construire des landing page&nbsp;: page de\ndestination.<\/p>\n\n\n\n<p>Outils\nconnexes&nbsp;:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2- SendingBlue<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3- Sendblaster<\/strong><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Analyse de donn\u00e9es<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google Analytics<\/strong><\/h4>\n\n\n\n<p>L\u2019outils\nd\u2019analyse de donn\u00e9es de Google permet de comprendre les donn\u00e9es de votre site\ninternet ou de votre application comme le nombre de visiteurs, l\u2019audience, les\ncanaux d\u2019acquisition\u2026<\/p>\n\n\n\n<p>L\u2019on\nn\u2019insiste pas assez mais il est important de comprendre comment fonctionne\nGoogle pour construire, ajuster ou affiner sa strat\u00e9gie digitale.<\/p>\n\n\n\n<p>Alternatives&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook\nAnalytics<\/li><li>Mouseflow<\/li><li>Statcounter<\/li><li>Gosquared<\/li><li>Matomo<\/li><li>Chartbeat<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9veloppement web<\/h3>\n\n\n\n<p>Quand\nbien m\u00eame que le d\u00e9veloppement web ne soit pas une qualit\u00e9 premi\u00e8re que l\u2019on\nrecherche chez un marketeur web, c\u2019est un atout non n\u00e9gligeable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1 WordPress<\/strong><\/h4>\n\n\n\n<p>La facilit\u00e9 d\u2019utilisation de <a href=\"http:\/\/www.aboukam.net\/2015\/11\/23\/permettez-moi-de-configurer-votre-nouveau-blog-sur-wordpress-gratuitement\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Wordpress (opens in a new tab)\">WordPress<\/a> lui a valut de d\u00e9tenir plus de 20% du web. L\u2019outils de cr\u00e9ation de site web permet de cr\u00e9er et de g\u00e9rer simplement un blog, une site web ou une page de destination.<\/p>\n\n\n\n<p>Outils connexes&nbsp;:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2 Blogger<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3 Unbounce<\/strong><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9ation graphique<\/h3>\n\n\n\n<p>Nul\nbesoin de le rappeler mais sans contenu, internet n\u2019existerait pas et le web se\nnourrit de contenus publi\u00e9s chaque jour. Alors pour un marketeur digital, il\nest important de savoir bidouiller les outils de cr\u00e9ation rapide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>&#8211; Canva<\/strong><\/h4>\n\n\n\n<p>Facile\net simple d\u2019utilisation, Canva permet de cr\u00e9er des visuels pour diverses\nutilisations.<\/p>\n\n\n\n<p>Alternatives&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Easil<\/li><li>Crello<\/li><li>Adobe Spark<\/li><li>Stencil<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Autres outils :<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Data\nstudio de Google<\/li><li>Freepik\npour les images libres de droit<\/li><li>Unplash\npour les images libres de droit<\/li><li>Compressjpeg\npour compresser les images.<\/li><\/ul>\n\n\n\n<p>Ceci\nest une liste non-exhaustive d\u2019outils \u00e0 utiliser en tant que manager que vous\ndevriez ma\u00eetriser pour r\u00e9ussir dans votre fonction.<\/p>\n\n\n\n<p>Quand bien m\u00eame que vous travaillez avec <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/journalduweb.net\/les-meilleures-agences-web-a-abidjan\/\" target=\"_blank\">une agence de marketing digitale<\/a> pour vous accompagner, il est imp\u00e9ratif d\u2019avoir des pr\u00e9requis et un savoir-faire en marketing et communication digitale.<\/p>\n\n\n\n<p><em>By:  STEVE KONE <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00catre manager digital en 2019 est une responsabilit\u00e9 qui requiert une pluridisciplinarit\u00e9 absolue tant les discipline du marketing s\u2019agrandisse. En plus d\u2019\u00eatre en mesure de ma\u00eetriser plusieurs domaines du marketing digital (r\u00e9f\u00e9rencement payant, r\u00e9f\u00e9rencement naturel, publicit\u00e9 digital\u2026), le manager digital doit en mesure de savoir manier les outils qui contribueront \u00e0 son succ\u00e8s dans sa &hellip;<\/p>\n","protected":false},"author":1,"featured_media":11072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9,49],"tags":[775,776,574,777,440,95,79],"class_list":["post-11071","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-chronique-digital","category-social-media","tag-google-ads","tag-manager-digital","tag-publicite-digital","tag-referencement-payant","tag-reseaux-sociaux","tag-seo","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La bo\u00eete \u00e0 outils du manager digital en 2019 - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2019\/07\/31\/la-boite-a-outils-du-manager-digital-en-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La bo\u00eete \u00e0 outils du manager digital en 2019 - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"\u00catre manager digital en 2019 est une responsabilit\u00e9 qui requiert une pluridisciplinarit\u00e9 absolue tant les discipline du marketing s\u2019agrandisse. 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