{"id":11038,"date":"2019-07-25T21:31:06","date_gmt":"2019-07-25T20:31:06","guid":{"rendered":"http:\/\/www.aboukam.net\/?p=11038"},"modified":"2019-07-25T21:31:06","modified_gmt":"2019-07-25T20:31:06","slug":"instagram-masque-les-likes-dans-7-pays","status":"publish","type":"post","link":"https:\/\/aboukam.net\/abukam\/2019\/07\/25\/instagram-masque-les-likes-dans-7-pays\/","title":{"rendered":"Instagram masque les likes dans 7 pays"},"content":{"rendered":"\n

Instagram chercherait \u00e0 diminuer la pression des “likes” ressentie par ses utilisateurs. \u00a0Ce nouveau syst\u00e8me, en phase de test au Canada depuis mai, vient d’\u00eatre \u00e9tendu \u00e0 l’Australie, le Japon ou encore le Br\u00e9sil.<\/strong><\/p>\n\n\n\n

Instagram<\/a>, tr\u00e8s populaire chez les jeunes, a commenc\u00e9 jeudi \u00e0 masquer les “likes” sur sa plateforme dans six pays, dont le Japon, le Br\u00e9sil et l’Italie, affirmant vouloir diminuer le stress chez ses utilisateurs apr\u00e8s des critiques sur les risques du r\u00e9seau social pour la sant\u00e9 mentale des utilisateurs.<\/p>\n\n\n\n

Les\nutilisateurs d’Instagram, propri\u00e9t\u00e9 du g\u00e9ant am\u00e9ricain Facebook, ne pourront\nplus voir combien de “likes” re\u00e7oivent les posts des autres dans six\npays au total (Australie, Italie, Irlande, Japon, Br\u00e9sil, Nouvelle-Z\u00e9lande).\nToutefois, ils pourront toujours voir le nombre de “likes” sur leurs\npropres posts mais en cliquant sur une page diff\u00e9rente.<\/p>\n\n\n\n

“Nous faisons cette exp\u00e9rience parce que nous souhaitons que nos utilisateurs se concentrent sur les photos et les vid\u00e9os partag\u00e9es, pas sur le nombre de +j’aime+ qu’ils recueillent”<\/em>, a d\u00e9clar\u00e9 un porte-parole d’Instagram<\/a>. “Nous ne voulons pas qu’Instagram donne l’impression d’\u00eatre dans une comp\u00e9tition.”<\/p>\n\n\n\n

Critiqu\u00e9 de\ntoutes parts pour ses cons\u00e9quences sur la sant\u00e9 mentale surtout chez les jeunes,\nInstagram r\u00e9fl\u00e9chirait \u00e0 masquer les likes sous les photos en vue d\u2019\u00e9viter les\ncomparaisons malsaines et permettre \u00e0 l\u2019utilisateur de se concentrer en\npriorit\u00e9 sur le contenu partag\u00e9.<\/p>\n\n\n\n

Un premier test\navait \u00e9t\u00e9 d\u00e9j\u00e0 effectu\u00e9 en mai au Canada. Et m\u00eame si aucune date n\u2019est pr\u00e9cis\u00e9e\npour la fin de ce qui est pr\u00e9sent\u00e9 comme une exp\u00e9rience, l\u2019\u00e9quipe d\u2019Instagram\nesp\u00e8re, \u00e0 travers elle, privil\u00e9gier la qualit\u00e9 du contenu et souhaite que\nl\u2019attention \u00ab se concentre sur le contenu post\u00e9, et non le nombre de likes\nqu\u2019il r\u00e9colte. \u00bb<\/p>\n\n\n\n

Vers des r\u00e9seaux sociaux plus sains ?<\/strong><\/h3>\n\n\n\n

A l\u2019instar\nd\u2019Instagram, d\u2019autres r\u00e9seaux sociaux r\u00e9fl\u00e9chissent \u00e0 masquer les impressions\ndes utilisateurs.<\/p>\n\n\n\n

En f\u00e9vrier\ndernier, YouTube disait r\u00e9fl\u00e9chir au non affichage des \u00ab likes \u00bb et\ndes \u00ab dislikes \u00bb, voire \u00e0 la suppression de ces boutons sur sa\nplateforme, notamment pour emp\u00eacher les campagnes de harc\u00e8lement \u00e0 coups de\npouces rouges.<\/p>\n\n\n\n

En d\u00e9but\nJuillet, le PDG de Twitter, Jack Dorsey a aussi d\u00e9clar\u00e9 lors d\u2019une conf\u00e9rence\nqu\u2019il ne \u00ab mettrait pas autant en avant le nombre d\u2019abonn\u00e9s \u00bb, ni le \u00ab nombre\nde likes \u00bb s\u2019il devait repenser sa plateforme.<\/p>\n\n\n\n

Une man\u0153uvre qui pourrait impacter les annonceurs<\/h3>\n\n\n\n

Les\n\u00ab likes \u00bb sont devenus l\u2019un des piliers du mod\u00e8le \u00e9conomique des\ninfluenceurs et du fonctionnement des algorithmes et les masquer pourraient les\nimpacter.<\/p>\n\n\n\n

Cependant, Instagram\nqui compte aujourd\u2019hui plus d’un milliard d’utilisateurs dans le monde, rassure\nque les outils de mesure des entreprises utilisant la plateforme pour\npromouvoir leurs produits ne seront pas affect\u00e9s par cette nouvelle proc\u00e9dure. <\/p>\n\n\n\n

Rien n\u2019indique\nqu\u2019Instagram mettra bient\u00f4t cette mesure en application chez tous ses\nutilisateurs, mais initier une r\u00e9flexion autour de la fameuse course aux \u00ab Likes\n\u00bb est d\u00e9j\u00e0 un point positif. Cela devrait assainir les conversations qui s\u2019y\nd\u00e9roulent en pr\u00e9venant \u00ab les abus, le harc\u00e8lement, les tentatives de\nmanipulation, les actions coordonn\u00e9es automatis\u00e9es, et la d\u00e9sinformation \u00bb.<\/p>\n\n\n\n

Et vous, \u00eates-vous\npour ou contre la suppression des likes sur Instagram et les autres r\u00e9seaux\nsociaux ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram chercherait \u00e0 diminuer la pression des “likes” ressentie par ses utilisateurs. \u00a0Ce nouveau syst\u00e8me, en phase de test au Canada depuis mai, vient d’\u00eatre \u00e9tendu \u00e0 l’Australie, le Japon ou encore le Br\u00e9sil. Instagram, tr\u00e8s populaire chez les jeunes, a commenc\u00e9 jeudi \u00e0 masquer les “likes” sur sa plateforme dans six pays, dont le …<\/p>\n","protected":false},"author":1,"featured_media":11039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,75,9,49],"tags":[560,26,107,557],"class_list":["post-11038","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-a-la-une","category-analyse-web","category-chronique-digital","category-social-media","tag-instagram","tag-internet","tag-reseau-sociaux-2","tag-social-media"],"yoast_head":"\nInstagram masque les likes dans 7 pays - Aboukam.NET : Le blog du num\u00e9rique en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aboukam.net\/abukam\/2019\/07\/25\/instagram-masque-les-likes-dans-7-pays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram masque les likes dans 7 pays - Aboukam.NET : Le blog du num\u00e9rique en Afrique\" \/>\n<meta property=\"og:description\" content=\"Instagram chercherait \u00e0 diminuer la pression des “likes” ressentie par ses utilisateurs. \u00a0Ce nouveau syst\u00e8me, en phase de test au Canada depuis mai, vient d’\u00eatre \u00e9tendu \u00e0 l’Australie, le Japon ou encore le Br\u00e9sil. 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